Letting the food do the talking

Healthy eating is on the rise in China and demand for fresh, wholesome, transparently sourced produce is booming.

Allgood is a new supermarket that offers fresh, high-quality, affordable produce in a premium environment. FITCH worked with TianHe to bring the brand to life, from creating the name, designing the sharp, contemporary identity, to developing the international-standard store design that’s unlike anything else in the country.

We’ve cleared away the clutter and placed fresh groceries to the fore. Customers are invited to watch the dumplings and noodles being prepared and to see the meat being slowly roasted. We’ve done away with the distractions and simply presented the facts: Product provenance, production processes, health benefits and the unique recipe recommendation.

Experience by: FITCH Singapore

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