Hong Kong Science & Technology Park
GLOBAL INNOVATION COMMUNITY THROUGH A HUMAN-CENTRIC DIGITAL EXPERIENCE
Hong Kong Science and Technology Park is a breeding ground for world-class researchers, home to thriving community of inventors, engineers, strategists, designers, entrepreneurs—co-creating to make a positive impact on the world and changing tomorrow for the better.
To become an international innovation and technology hub, digital strategy is vital for HKSTP to connect with global talents and meet user needs, and that’s where FITCH comes in. We started with a top level audit, and redefined the roadmap, customer journey and strategy that would elevate HKSTP’s positioning. HKSTP is positioned as a human-centric network that connects innovators with knowledge, information, opportunities and capital, while their online presence evolves to reflect personalisation and a sense of community.
The look and feel of the new website represents HKSTP’s brand personality of being professional, spirited and dynamic, but the revamp of the HKSTP website goes beyond cosmetic changes. We dived into experience design and rebuilt the site from the ground up based on user stories, journeys and user behaviour to ensure that the website is truly seamless, informative and engaging, while celebrating the role of Hong Kong in moving the world forward.
Experience by: FITCH Hong Kong