WORKPLACE OF THE FUTURE
Today, people want experiences. Microsoft wanted their new APAC HQ in Singapore to be an experience that inspires individual purpose and empowers a collective culture.
The new HQ embodies an approach usually used in flagship retail, where people are immersed and ‘walk into the brand’ and the employees are part of the brand experience.
Physical experiences complemented with digital interfaces create memorable interactions, and a unique experience signature for employees and visitors.
Through the building, a ‘growth core’ communicates diversity and inclusion. It connects people with the latest Microsoft technology, enabling seamless digital journeys that enhance the experience throughout.
The design philosophy was to be a brand experience, not a better-looking office.
By design, we’ve planned the right Microsoft experience to happen in the right place. Just like a flagship.
Experience by: FITCH Singapore