Next-Generation Retail

Delivering a truly seamless experience, UNBOXED is Singapore’s first 5G powered and 24-hour unmanned pop-up store, pushing the boundaries of access in the telco industry and beyond.

Innovative service design is central to the concept and its success to date. While it is ‘unmanned,’ it is a highly human experience where needed.

Facial recognition ensures that the experience is personalised and secure, and human service staff are available 24/7 via video kiosks or roaming bots. Purchases are collected immediately from the in-store POPStation locker which are pre-filled with new devices daily. With NCS's state-of-the-art Sentinel security system, no security guards are needed. All this, any time of the day.

The result is a comprehensive retail experience that seamlessly combines physical, human and digital.

Singtel UNBOXED has been recognised throughout the industry on a global level, won multiple awards and has featured in trends reports as example of pioneering retail. These include Medium, Channel News Asia (CAN) and Retail Technology Retail Hub.


Best Digital Transformation Project
2019 Global Telecoms Awards

Best eCommerce Innovation (Silver)
Asia eCommerce Awards 2019

Winner, Omnichannel Category
Best Retail Experience 2019

Winner, Telecommunications Category
Singapore Business Review Best Listed Companies Awards 2019

Finalist for Outstanding Store Design <1200sqm
World Retail awards 2020
(Winners will be announced on 17 Sept)

Experience by: FITCH Hong Kong

The expertise of LANDOR & FITCH APAC.

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