The Macallan
Creating a Lasting Impression

FITCH helped to create a distinctive and meaningful The Macallan retail experience for distillery guests and travelling consumers passing through Taoyuan Airport, Taiwan. This ambition was defined by a global retail travel experience strategy that brings to life outbound and inbound experience journeys, attracting existing clientele and a new generation of consumers.

“We hope to engage not only with existing fans of The Macallan and whisky connoisseurs but also create a lasting impression on a new generation of consumers in Asia through an immersive and memorable experience. The initial results of the store in Taipei are overwhelming especially at the top end where our most premium expressions “sold out within a couple of weeks.”
—Aristotelis Baroutsis, Managing Director of Edrington Global Travel Retail

Experience by: FITCH Singapore 

The expertise of LANDOR & FITCH APAC.

Bangkok | Beijing| Guangzhou | Hong Kong | Jakarta | Melbourne | Mumbai | Seoul | Shanghai | Singapore | Sydney| Tokyo

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