Tim Greenhalgh at Zee Melt 2020
“Throughout 2020 we’ve all had to assess and question what we see as essential; what we want from the brands we choose to spend time with.”
Zee MELT is a marketing conference that happens every year in Mumbai, a one-of-a-kind platform that brings together the best of disruptive marketing practices, be it from the advertising, creative, digital, media or technology fields.
Representing FITCH at this year’s edition was Tim Greenhalgh, Chairman and Chief Creative Officer, who spoke on the future of meaningful brand experiences
Through the session, he looked at how brands should innovate and evolve to stay relevant and successful.
For those who missed out, some key takeaways from the session included:
- ‘Essential’ will increasingly define future brand and purchase decisions
- Companionship and Generosity will become desired behaviours
- The future of meaningful experiences relies on meaningful relationships with consumers